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👉 One, the product experience of the app is incredibly hand-held users are almost always directed somewhere or another, often using slideout modals. Of course, it is not easy for any software to simply not use different onboarding UX patterns, but there are two reasons why Duolingo nails the no-onboarding onboarding: Looking at it from the outside, one can hardly spot any specific onboarding UX patterns for Duolingo.Īnd that is exactly how smooth Duolingo onboards users. Now, let’s take a closer look at what I mean. So basically, the short answer to why Duolingo’s UX is worth our attention is that it is one of the few mega-successful digital products out on the market (with a whopping $3.74 billion net worth) that depend heavily on gamification as a primary UX strategy. 👉 Users decided to stick around for long after being encouraged to keep going AND seeing results 👉 Users became more willing to participate, Duolingo is all about learning, something essentially associated with chores in our minds.īecause Duolingo chose to gamify, three results were observed:

However, a good contributor to this success was surely rooted in the user experience Duolingo offered users: gamification.Ī huge part of Duolingo’s user experience and onboarding user experience depends on gamification for very simple reasons. Why does Duolingo’s UX matter?ĭuolingo is a success story that spreads across an entire decade with its successful strategies of business model, market search, and virality. However, I can easily say that I am a fan of the app’s onboarding process and product experience.īut these are not nearly enough to explain why Duolingo’s UX matters as much as it does. Personally, having used Duolingo for over 5 years now with quite big intervals that eventually hindered my foreign language acquisition process, I cannot be an advocate of how effective it is in terms of being a gamified application. The gamified application also uses its infamous mascot Duo and other characters to push users to learn effectively. By setting daily goals and using advanced educational psychology, the gamified platform helps active users ease the burdens of language learning experiences and reach intended goals within a matter of months. What is Duolingo?ĭuolingo is a digital gamification-based language learning app or simply an app offering a fun language learning process.

Without further ado, let’s start right up with a little introduction to the language learning app.